Disney Consumer Products has announced the release of Playmation – the next step in the evolution of play.
This all-new play systems combines toys and wearables that use smart technology to allow kids to run around, use their imaginations, and become their favorite hero or heroine from Disney stories.
“Playmation takes the best the digital world has to offer and uses it to create supercharged, real world play,” said Leslie Ferrarro, president of Disney Consumer Products. “This is play updated for today’s kids – bringing their imaginations to life as they go on active adventures alongside their favorite characters.”
Playmation was created by technologists, Imagineers, and storytellers from Disney.
The first system is Playmation Marvel’s Avengers and it arrives in stores in October. The starter pack will include five connected toys: one piece of Avenger Gear, two Power Activators, and two Smart Figures (Captain America and Iron Skull).
Kids strap on the Repulsor Gear and listen to JARVIS (yes, Iron Man’s JARVIS) as he explains how to control the new gear. Other connected toys for the Marvel’s Avengers will also be available for purchase.
The retail price of the Playmation Marvel’s Avengers Starter Pack is $119.99 and will be available in October at Disney Store and other retailers. Pre-orders start July 7. Systems for Star Wars and Frozen will arrive in 2016 and 2017.
