The highly anticipated Marvel’s Avengers: Age of Ultron opens in just a couple of weeks and Disney Consumer Products is getting ready to introduce a new collection of merchandise inspired by the film.
The new collections is a “cross-category” collection and features products from LEGO, Hasbro, Hot Wheels, Her Universe, Funko, Little, Disney Store, and more. Items in the collection include interactive action figures, motorized 6V ride-on cars, a disc-launching shield, comics, junior novels, and more.
Marvel has also introduced ‘Avengers Hero Up’ a pre-awareness campaign for Avengers: Age of Ultron. The campaign uses the new Avengers sites on MarvelKids.com to introduce a new kid-targeted video each week.
“The multi-faceted campaign behind Marvel’s Avengers: Age of Ultron will set a precedence for the way in which fans connect with our franchise,” said Paul Gitter, Senior Vice President of Licensing for Marvel at Disney Consumer Products. “The extensive activations across digital platforms and at retail, introduce the characters, storylines and merchandise in a compelling, organic way that appeals to Marvel fans young and old.”
Marvel has also teamed up with Walmart to launch an exclusive mobile app – the Super Heroes Assemble app. The app is available in the Apple App store or Google Play store and gives fans a chance to interact with Marvel’s Avengers: Age of Ultron signs throughout Walmart stores.
Marvel’s Avengers: Age of Ultron opens in theaters on May 1.
