Disney Consumer Products and Marvel recently launched a new initiative aimed at celebrating what being a super hero is all about.
The national mulit-platform campaign, Marvel Super Hero September, combines retail partnerships, licensing partners, advertising, and online activations to encourage the public to “Power Up Like a Marvel Super Hero.”
“Marvel Super Hero September is giving us the opportunity to assemble some of the very best of our licensees and retailers to showcase the power and reach of the Marvel brand,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products. “This stands as one of the largest non-film campaigns in Marvel history and we’re looking forward to seeing how kids, fans, parents, and adults will celebrate their passion for Marvel.”
The month-long celebration has a central “hub” at MarvelSuperHeroSeptember.com where fans can find Super Hero content and activities including a national photo contest. Marvel also has plans to re-launch Marvelkids.com.
National retailers including WalMart, Target, Kmart, Payless, Party City, Amazon, and the Disney Store are teaming up with Marvel for the campaign. The stores are featuring ‘Marvel Super Hero September’ promotions, special offers, and in-store events.
Disney Stores around the country are hosting Marvel Super Hero events each week in September. Guests can find more information on the Disney Store offerings at Disneystore.com.
