The popcorn you know and love at the Disney theme parks is getting a makeover.
Disney and Diamond Foods, Inc., recently announced that they’ve entered into a “strategic alliance” tied to the Pop Secret brand of popcorn. This means Pop Secret is now the official popcorn of Walt Disney World Resort and Disneyland Resort.
In a press release Burke Raine, Vice President of Marketing, Snacks, at Diamond said, “Pop Secret popcorn and Disney both have deep associations with movies and encourage lasting memories shaped by fun family activities.”
The relationship with Disney will include the sale of fresh-popped Pop Secret popcorn at the theme park popcorn carts, advertisements on Disney-owned channels, and even on-pack sweepstakes.
Pop Secret will also become the title sponsor of Fantasmic! at Disney’s Hollywood Studios. There are also plans in the works for Pop Secret-sponsored movie nights at the Walt Disney World Resort hotels.
Many thanks to the Disney Food Blog for use of their photo.
