Disney and Microsoft are engaged in discussion about bringing ESPN content to the XBox 360 according to the New York Times. Each of the gaming platforms is looking for ways to distinguish itself from its competitors. Netfix streaming for example is now available on all the platforms but was once the sole province of the XBox. According to an anonymous source in the report:
ESPN could provide live streams of sporting events, similar to the ones available through ESPN 360, a service that is available from some high-speed Internet providers. Microsoft could also create some interactive games in association with ESPN, the people said, although a deal has not yet been struck.